Just like there are evergreen niche markets, there are evergreen problems marketers face; and one of them concerns the best ways for monetizing your site. There are far too many people who are on intimate terms with never making any kind of money with their online ventures. The problem here isn’t that there are no methods to make money from your website, but rather there are too many options to choose from, which makes it difficult to reach the right method that’s suitable for your kind of traffic. While it’s frustrating, you can easily try different traffic generation methods until you find one that bears fruit for you. But what we want to cover in this article are some proven methods to monetize your website.
Even if you aren’t familiar with the term “contextual advertising,” you have certainly seen this very popular monetization method. These are ads that are generated by programs such as Google AdSense, where you simply place a code on your site and relevant ads start showing up. These are very simple to set up, and you get ads that are relevant to the theme of your site, earning money every time a visitor clicks on one of your ads. The good thing about contextual ads is that once you’ve set them up, you make money without doing anything else, though your site will have to start getting some traffic before you see any real results. Intelligent Search Engine Optimization practices, used intelligently may cause desirable serps for just about any field from kayaking to kids christmas presents. Have you ever heard of Kontera? It’s an affiliate program whereby they allow you to place in-line text links on your site, and they basically serve as ads. You can identify these links easily and differentiate them from the normal ones as they come with a double underline. There are pretty small pop-ups that display when a user rolls the mouse cursor over them; we’ve seen them and they are not intrusive at all. The amount you get paid when anyone clicks through is not a flat rate, similar to Google Adsense, and you get paid when there is a click-through.
You can offer people very high quality content at a price, and don’t think for a moment that this doesn’t work or isn’t popular. Here’s one way to use this, and we’ve seen this a lot; offer the entire content of something, such as a pdf, at a price but only after you let them read maybe a page of two of it. Not everyone will want to buy a subscription, although many will, and so in addition you can offer one-time purchases. This model has been successfully used by many Internet marketers and webmasters.
In summary, the monetization methods that we looked into above are in no way the only methods available for you to make money from your site. The most important thing is to test, experiment with anything new, and always maintain a sharp eye on the industry. Always try to avoid becoming too comfortable with your situation because you never know when change will happen.
